A million years ago my Dad sat me down at this Bakers Square and asked me what I wanted to study in college and do with my life. “Art,” I told him without hesitation. I didn’t have all the answers then (except for that one) but I knew that I loved chasing that feeling you get when you make something cool. I also still love French Silk pie.
I’ve had a lot of teachers and lessons since. Each taught me a little something more about how to be “a creative”. Most importantly, I learned how to wrangle that feeling — aim it at a problem and turn it on or up or around. I’m the guy you can trust to put on anything because all of it matters. And I won’t stop until it’s right. But let’s talk specifics. Read on, friend.
I am first and foremost a designer. Live it. Love it. I relish badly kerned ads on the subway and attempt to Option + Left/Right Arrow them with the cursor in my mind... Ok, that got weird.
It’s 2018. What isn’t digital? High fives? Snakes? Toast? If you’re a working creative today, you’re born of the digital revolution. My advantage is having lived through several of them.
Imagine you have to build yourself a KURA* without duping/recruiting a sucker/friend. And… without a manual. It’s possible, but without a plan, really really sucks and could all fall apart. (*I actually did build a KURA by myself and my kids are still here to tell the tale.) So yeah, strategy!
Us vs. Them is tired, and working siloed usually wastes someone’s time. We excel at different things and that’s good. And more fun. Embrace the team. Be the team.
Raul. Charles. Brian. Sung. What did they all have in common? They gave a shit — and were willing to share their craft with me. I try to pay that forward every day.
Favorite quote: You’re only as strong as your weakest link. Not because of the sly pessimism, but because of the implication that each link is part of the whole that is the chain. Deep, I know.
Creative Director | DDB New York
March 2011 - Present
> Currently working as a Creative Director for digital programs and strategies.
Clients: Merck, AMGEN, Exxon Mobil, Hasbro, Neutrogena, State Farm Insurance Company, AEG, Heineken USA, RoC, Unilever, Teva.
Owner And Principle | BobCreative, Inc.
January 2006 - March 2011
> My freelance corporation whose body of work includes identity, motion graphic, digital, and general campaign concepting and design.
Clients: Berlin Cameron United, Brand New School, JWT, Now What Research, Ogilvy & Mather, OgilvyAction, OgilvyOne, Publicis New York, Saatchi & Saatchi New York, Saatchi & Saatchi Healthcare, Transistor Studios, Version 2, G2 Worldwide, Gotham Inc., Cult360, Visualized and Uppercut.
Freelance Associate Creative Director | OgilvyOne
January 2006 - September 2010
> Worked as an ACD art director and designer for digital programs and strategies.
Clients: Nestlé Crunch, Nestlé Raisinets, MetLife, UPS, Aflac, BP, Cisco, Dupont NoMex, Ford, IBM, INVESTools, Kodak, Promise, GSK and Premarin.
Sr. Graphic Designer | Publicis
November 2002 - January 2006
> Worked as a senior designer for campaigns, marketing programs, and new brand/product identity development. Was also heavily involved in new business pitches and agency internal programs.
Clients: Heineken, Amstel Light, Friends of the Earth, Stolichnaya Vodka, Fujifilm, Ciba Vision, Principal Financial, Charmin, Nyquil and Beefeater Gin.
Sr. Retoucher | Upshot
January 2000 - November 2002
> Worked as a digital imagist/retoucher for campaign printwork, point-of-sale and out-of-home pieces.
Clients: Absolut, Seagrams Americas, Disney Vacation Club, Mirage Resorts, Ford Flexivity and Discover Card.
Jr. Art Director | Upshot
January 1999 - January 2000
> Worked as an art director and designer for high-end direct mail invitations.
Client: Mirage Resorts.
Print Production Technician | Recycled Paper Greetings
May 1998 - January 1999
> Worked as a color scanning/reproduction specialist and production artist with an emphasis on special process prepress.
Retoucher | Victor Sanabrais Photography
January 1998 - May 1998
> Worked as an in-house retoucher, designer and photo assistant serving Chicago’s model and service industries.
Advertising, App Design, Art, Art Direction, Augmented Reality, Book Covers, Brand Films, Brand Guidelines, Branded Content, Branding/Identity, Case Study Videos, Commercials - Broadcast, Commercials - Video, Concept Art, Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Design, Digital, Digital/Online, Digital, Direct Response/DM, Enterprise Solutions, Environmental, Experiential, Experimental Films, GIFs, Graphics/Illustration, Icons, Illustrations, Interactive, Logos, Management of Teams 1-15, Microsites, Mobile, Mood Boards, Motion, Music, New Business, Outdoor, Packaging, Photo/Video Shoots, Presentations, Retouching, Social, Sound Design, Storyboards, Storytelling, Traditional Advertising, Treatments, Typography, IA/UX, User Journeys, Web Design, Websites
Ableton Live, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keynote, Sketch
University Of Wisconsin-Madison BFA | Fine Art
1994 - 1997
Concentration in serigraphy, metalworking, and sound design.
The School Of The Art Institute Of Chicago
1993 - 1997
Summer school courses for credit in drawing, painting, art criticism, video editing, and film.
University Of Kansas
1993 - 1994
Concentration in art history, design theory, drawing and painting, philosophy and sociology.
2012 Cannes Direct Silver Lion
State Farm Chaos In Your Town chaosinyourtown.com
2014 Smarties Award For Best In-App Advertising Execution (Mma)
Angry Birds GO! In-game Integration
2014 Facebook Studio Awards Shortlist
State Farm Double Down, State Farm Insurance Company
• Prometheus •
• different temperature lighting in the same room •
• Arcade Fire/LCD Soundsystem/Vampire Weekend •
• the last bite of a banana •
• The Chicago Cubs •
• vertical dimension limitations and consequent down-resing on inserted images in Keynote •
• the 4/5/6 from 5:45-6:20PM M-F •
• wall climbs •
• Bloody Marys of all kinds •
• The Hugga Bunch •