Fender benders. Imploding microwaves. Deceased spouse(s). Shit happens… …and so do 30-foot robots. The idea that you need to be covered because anything can happen to anyone, anywhere, at anytime was the driving force behind a broadcast spot for State Farm’s “multiline” insurance offering (auto, home and life). Our job was to extend that concept in digital because online quote generation is a major acquisition drive for the company.