Zombie Strike toys encourage fantasy play. With them, kids use their imagination to create us-against-them survivalist scenarios. They can defend their hideout and be heroes by blasting oncoming hordes of zombies. It’s a well weathered - and really tired - formula.

The opportunity for Zombie Strike was to evolve the story by evolving the zombies and hunters. The zombies are now weirdly smarter, and can scrap around to patch missing body parts with wacky objects. A muffler for a missing arm. Skateboard for a missing foot. Accordingly, the hunters are specialized and resourceful. A scientist who engineers a stealthy crossbow. A Weapons Master who designs a multi-shot rotating barrel.