Agents are at the core of State Farm’s business model. These “good neighbors” know who you are and can help you with what you need when you need it. For example, they know it’s important to store your batteries properly because a simple penny can cause a 9-volt to spark a fire. Or that bald tires can increase a car’s stopping distance to over 4 1/2 school bus lengths.

State Farm was sitting on a wealth of knowledge that could truly help people before their first claim. Our mission was to create an online platform to unearth this content, making it accessible and actionable.